The appointee is responsible for all marketing initiatives for our diverse group of companies, which comprises restaurants, beauty salons, and e-commerce. The successful candidate will be responsible for devising and executing comprehensive marketing strategies, overseeing a multidisciplinary digital marketing team and liaising with agencies to drive brand visibility, customer engagement, and revenue growth across all business segments.
DUTIES AND RESPONSIBILITIES:
- Coordinate and manage the creation of captivating content for diverse platforms, including social media, websites, email campaigns, blogs, and print materials;
- Collaborate closely with cross-functional teams, including operations, agencies, franchisors, to ensure consistent brand messaging and identity across all channels;
- Conduct market research to identify emerging trends, customer preferences, and competitive insights, leveraging this data to refine marketing strategies;
- Improve and maintain social media presence i.e. Facebook, Instagram, X, TikTok, SnapChat etc;
- Allocate and manage the marketing budget effectively, optimizing resource allocation to achieve maximum return and achieve marketing goals;
- Direct social media management, ensuring consistent posting, community engagement, and strategic use of social media advertising;
- Foster relationships with media outlets, influencers, and strategic partners and landlords (malls) to enhance brand visibility and media coverage;
- Develop and implement a content calendar to manage content and plan specific, timely marketing campaigns. Create a regular publishing schedule;
- Conceptualize, plan, and execute promotional events, partnerships, and campaigns to boost foot traffic and enhance customer loyalty;
- Analyze marketing data to generate regular performance reports, offering insights and recommendations to senior management;
- Stay up-to-date with industry trends and emerging marketing strategies, providing proactive suggestions for continuous improvement;
- Regularly track and get insights into competitors' strategies.
REQUIRED QUALIFICATIONS AND SKILLS
- Must possess a minimum of Bachelor’s Degree in Business, Marketing or other relevant course;
- Proven working experience in a senior marketing role; with a preference for experience in the hospitality and beauty industries;
- Strong grasp of current marketing tools and strategies and ability to lead integrated marketing campaigns from conceptual design to execution;
- A creative thinker with strategic vision who translate ideas and executes according to marketing plans;
- Up-to-date with the latest trends and best practices in marketing and measurement;
- Proficient in marketing analytics and reporting tools to evaluate campaign effectiveness and make data-driven decisions;
- Good understanding of graphic design principles;
- Excellent communication, presentation, and interpersonal abilities;
- Ability to excel in a fast-paced environment, juggling multiple projects at a time;
- Detail-oriented, well-organized, and skilled at budget management;
- Ability to think out of the box and infuse creativity in every approach.
OTHER PREFERRED SKILLS:
- Ability to adapt to unforeseen challenges at a moment's notice;
- High level of written and verbal communication skills (ability to document ideas concisely and quickly); Fluent in both English & Arabic languages (verbal and written);
- An outgoing personality and a great sense of humor!
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